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A Formula for
Thriving in the Face of
Competitive Bidding
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Pillar 2
Implement Programs to
Acquire Customers
All retail businesses have a cost to acquire a customer. This cost is part of the ongoing business plan and is usually kept below the value that customer can have over the long term. Think about implementing programs that allow you to differentiate your business, whether you acquire customers through referral sources or market your business directly to end users.
By partnering with Drive, you can get more than your fair share of referrals. Our Sales Team becomes an extension of yours. We will work with and on behalf of your team to generate incremental sales and help you acquire a disproportionate share of business.
We will:
  • Measure results
  • Provide quarterly reporting to review results
  • Set up planning discussions to deliver continuous improvement to the program
 
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